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Agung Budiatmo, S.Sos., M.M. is a lecturer at the Vocational School of Diponegoro University, where he teaches in the Marketing Management Study Program. He holds a Bachelor’s degree in Social Sciences and a Master’s in Management. His academic interests center on marketing, entrepreneurship, and the development of small and medium enterprises (SMEs).
He is actively involved in applied research and community service projects focused on empowering local businesses. His initiatives include training programs for village-owned enterprises (BUMDes), strategic development for batik SMEs, and waste management projects in tourism areas. These activities aim to strengthen local economies and promote sustainable practices.
Through his work, Agung builds strong connections between academic knowledge and real-world application. His contributions help bridge the gap between education and community needs, supporting regional development through vocational education and research-based outreach.
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- 2024 – Effect Model of Value Resonance Power, Value Based Selling, and Value Based Promotion on SMES’S Business Performance of Furniture in Central Java, Studies in Big Data. Springer Science and Business Media Deutschland GmbH, p. 187-197 11 p. (Studies in Big Data; vol. 159).
- 2024 – Model Destination Image Dan Sustainable Rural Tourism (Case Study on Lerep Tourism Village Tourists in Semarang District), Studies in Systems, Decision and Control. Springer Science and Business Media Deutschland GmbH, p. 817-828 12 p. (Studies in Systems, Decision and Control; vol. 489).
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